2020年前酒店品牌設(shè)計(jì)市場(chǎng)營(yíng)銷概念創(chuàng)新

        2020年酒店品牌設(shè)計(jì)創(chuàng)立美國(guó)市場(chǎng)營(yíng)銷協(xié)會(huì)的那些營(yíng)銷學(xué)家即使再有遠(yuǎn)見(jiàn)也很難想象到今天營(yíng)銷學(xué)研究的盛況。營(yíng)銷學(xué)不僅引起了數(shù)學(xué)家的濃厚興趣,還激發(fā)了醫(yī)生、管理人員、政府官員及經(jīng)濟(jì)發(fā)展專家的豐富想像力,甚至可以說(shuō)營(yíng)銷學(xué)已經(jīng)成為現(xiàn)今世界上的一種核心酒店品牌設(shè)計(jì)思維方式。

        那么營(yíng)銷學(xué)這門(mén)學(xué)科派出何處呢?顯然營(yíng)銷學(xué)的父親是經(jīng)濟(jì)學(xué),母親是行為科學(xué),數(shù)學(xué)是營(yíng)銷學(xué)的祖父,哲學(xué)是營(yíng)銷學(xué)的祖母。如此源遠(yuǎn)流長(zhǎng),我們完全可以期待來(lái)年會(huì)行生出更為強(qiáng)健的新一代的營(yíng)銷學(xué)。

        酒店品牌設(shè)計(jì)營(yíng)銷學(xué)的核心概念門(mén)學(xué)科應(yīng)該有一個(gè)核心概念,若干個(gè)常識(shí)性什么呢?就是交概念和若干個(gè)學(xué)科特有的概念。例如經(jīng)濟(jì)學(xué)的核心概念是短缺,政治學(xué)的核心概念是權(quán)力,人類學(xué)的核心概念是文化,社會(huì)學(xué)的核心酒店品牌設(shè)計(jì)概念是群體。那么營(yíng)銷學(xué)的核心概念是什么呢?就是交換。

        交換,又反過(guò)來(lái)要求一組常識(shí)性概念。于是便產(chǎn)生了需要和欲望、產(chǎn)品、價(jià)值和滿足以及市場(chǎng)等等這些概念組成了營(yíng)銷學(xué)。這塊白布既無(wú)絢麗的色彩,亦無(wú)濃淡深淺,更無(wú)營(yíng)銷學(xué)的特有結(jié)構(gòu)。而這一特殊結(jié)構(gòu)是由學(xué)科特有概念組成,這些酒店品牌設(shè)計(jì)概念閃爍著有關(guān)交換的各種問(wèn)題及其實(shí)質(zhì)的真知灼見(jiàn)。

        在營(yíng)銷學(xué)的發(fā)展史中,每10年都出現(xiàn)一些新的概念,刺激了研究,指導(dǎo)了實(shí)踐或引起了爭(zhēng)論。下面將對(duì)上世紀(jì)50年代、60年代、70年代和80年代所出現(xiàn)的一些重要概念作出評(píng)價(jià),然后提出1990年代出現(xiàn)的一些概念。這些概念將隨其研究、試驗(yàn)和應(yīng)用進(jìn)程的發(fā)展而得到進(jìn)一步的強(qiáng)化。

Hotel brand design marketing concept innovation before 2020

        In 2020, the marketing experts who founded the American Marketing Association for hotel brand design can hardly imagine the grandeur of marketing research today, even if they have the foresight. Marketing has not only aroused the great interest of mathematicians, but also inspired the rich imagination of doctors, managers, government officials and economic development experts. It can even be said that marketing has become a core hotel brand design thinking in the world today.

        So where does the discipline of marketing come from? Obviously, the father of marketing is economics, his mother is behavioral science, mathematics is the grandfather of marketing, and philosophy is the grandmother of marketing. With such a long history, we can look forward to a stronger new generation of marketing in the coming year.

        The core concept discipline of hotel brand design and marketing should have a core concept. What about several common sense? It is the concept of communication and the unique concepts of several disciplines. For example, the core concept of economics is shortage, the core concept of political science is power, the core concept of anthropology is culture, and the core concept of hotel brand design in sociology is group. So what is the core concept of marketing? Exchange.

        Exchange, in turn, requires a set of common-sense concepts. Thus, the concepts of need and desire, products, value and satisfaction, and the market formed the marketing science. This piece of white cloth has neither brilliant colors nor shades, nor has it the unique structure of marketing. And this special structure is composed of discipline-specific concepts, and these hotel brand design concepts sparkle with insights about various issues and substance of exchange.

        In the development history of marketing, some new concepts have appeared every 10 years, which stimulated research, guided practice or caused controversy. The following will evaluate some important concepts that emerged in the 1950s, 1960s, 1970s, and 1980s, and then propose some concepts that emerged in the 1990s. These concepts will be further strengthened with the development of its research, experiment and application process.